It all started in a hay barn

Founded in Finland, 1964

A Whole Family Affair

Pentti found early success marketing renewed sofas and enlisted his family to assist in the production process, above his wife Viola is helping to sew. 

Schoolhouse Days

The Viitala family lived and operated a factory from an old village schoolhouse. During this time, the transition was made to manufacturing new sofas.


Timo Viitala, a born leader and visionary with an intimate understanding of the business was named CEO. Today, Timo remains an active member of our team as Chairman of the Board where he continues to mentor and share his vision for the future.

Further Expansion

Growth continued to demand additional resource and capacity. The business acquired a third production line with its 400 full-time employees

A New Chapter

Luonto Furniture, Inc. came to North America in 2012 and established  a strong footing in the market. With showrooms at both High Point and Las Vegas Markets and an Authorized Retailer list of more than 300 stores, Luonto had developed a strong foundation for sustained growth.

Advanced manufacturing

During the past years we have invested for the advanced manufacturing methods to make us even more functional for the future. Below is photographed our 3rd upholstery production line in 2022.

Setting the Pace

As the markets were disrupted in 2020, thanks to our ancestors' commitments and relationships with our vendors, our interruptions were minimal. We were able to plan ahead and prepare for the recovery, and filled our warehouse stock.

Advanced manufacturing

Luonto Furniture continues to show strong growth, and we are expectant of the future. With an Authorized Retailer network comprised of 400 locations and growing, we continue to deliver on the original vision, to make high quality furniture available at a fair price – with a level of service that matches the product quality.

Find your nearest Authorized Retailer.

With our widespread network of retailers, there is likely one around the corner.